“The question becomes: How do you distinguish yourself in the [coaching] marketplace?
This is priority 1. If we can’t figure out how to give people a reason that they remember us, that they choose us rather than someone else, it is always going to be a race to the bottom...
The answer to how to do this is to become a recognized expert. ”

Now more than ever, building an authentic coaching brand is crucial. Prospective clients need to know why they should go with YOU as their coach over someone else.

Join Dorie Clark and learn exactly how to position yourself in the coaching marketplace. By the end, you’ll understand how to create a practice where prospective clients seek YOU out, rather than the other way around. No more trying to explain your value - clients will SEE it for themselves in the brand you’ve created.

This was one of the most popular sessions from the 2018 WBECS Pre-Summit. This is your chance to experience this timeless coach education for yourself.

World Business & Executive Coach Summit -  dorie video

Watch this EXCLUSIVE bonus session to uncover:

  • Communicate your brand effectively to others

  • Establish and cultivate your reputation over time

  • Leverage the powerful forces of content creation, social proof, and your network

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About Dorie Clark

Dorie Clark is a professional speaker and adjunct professor at Duke University’s Fuqua School of Business.

She is the author of Entrepreneurial You, which was named 1 of the Top 10 Business Books of 2017 by Forbes. Her previous books include Reinventing You and Stand Out. The latter was declared the #1 Leadership Book of 2015 by Inc. Magazine and was a Washington Post bestseller.

The New York Times has described Dorie as an “expert at self-reinvention and helping others make changes in their lives.”

A former presidential campaign spokeswoman, Dorie is a frequent contributor to the Harvard Business Review and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also the producer of a multiple Grammy-winning jazz album.