Now more than ever, building an authentic coaching brand is crucial. Prospective clients need to know why they should go with YOU as their coach over someone else.
Join Dorie Clark and learn exactly how to position yourself in the coaching marketplace. By the end, you’ll understand how to create a practice where prospective clients seek YOU out, rather than the other way around. No more trying to explain your value - clients will SEE it for themselves in the brand you’ve created.
Communicate your brand effectively to others
Establish and cultivate your reputation over time
Leverage the powerful forces of content creation, social proof, and your network
Dorie Clark is a professional speaker and adjunct professor at Duke University’s Fuqua School of Business.
She is the author of Entrepreneurial You, which was named 1 of the Top 10 Business Books of 2017 by Forbes. Her previous books include Reinventing You and Stand Out. The latter was declared the #1 Leadership Book of 2015 by Inc. Magazine and was a Washington Post bestseller.
The New York Times has described Dorie as an “expert at self-reinvention and helping others make changes in their lives.”
A former presidential campaign spokeswoman, Dorie is a frequent contributor to the Harvard Business Review and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also the producer of a multiple Grammy-winning jazz album.