You know the pop psyche definition of insanity: doing the same thing over and over while expecting a different result… this describes professional coaching!
While the number of business building programs for coaches has proliferated, the percentage of coaches who create thriving businesses has not improved.
The strange thing is: while all of these programs claim to finally “crack the code” with “breakthrough templates for complimentary conversations that sell” or “how to get unlimited ideal clients on Linked In”, they are ALL based on the same basic business model.
NEWS FLASH… The BUSINESS MODEL DOES NOT WORK FOR PROFESSIONAL COACHING; except in 2% of the cases. A 98% fail rate indicates that the model is flawed, not the people trying to implement it.
Hi, I am Coach Dave. I am in the 2% and this is my confession…
I was one of the first 6-figure life coaches. There are only a few people on earth who have been a professional life coach longer than I have. I started in January 1997 and by 1999 I passed the 6-figure mark. AND this was on the phone life coaching individuals… not high paid corporate coaching/training gigs like the few other people who made 6 figures back in my day.
Here is the dirty little secret…
How do I know this failed business model so well?
How do I know that it fails 98% of the time?
Because I invented it!
And I have enthusiastically taught it to many thousands of coaches for the past 17 years.
All the business gurus that have come after me are teaching their version of the same model.
And if I was like the business gurus, I would write something like: “Coach Dave has helped thousands of coaches build thriving businesses for 17 years!” But that would be a lie.
Yes I have taught business building to many thousands of coaches via teleclasses, books, events, group coaching and 1-1 coaching. But the truth is very few have become thriving six figure coaches… less than 100. And most of those were 1-1 coaching clients. (a clue)
It’s time to STOP the insanity!
We need to throw out the model, question the core assumptions and barbeque some sacred cows.
Let’s start with this one: Coaching is not really a business!! Yes! I said it.
The fundamental nature of business is based on completing transactions.
Coaching is NOT really transactional… it is a long term intimate relationship.
As a result, it is a LOT more like dating and romance than business.
This shift changes everything!
A few examples:
When you sign a paying client what do they get? Eg. 2 calls a month plus email check ins?
That is NOT a relationship. That is a coaching transaction.
A relationship looks like: let’s get some fun dates on our calendars, and please call me any time; I am always here for you. Please let me know how you are doing at least once each day… etc.
Let’s slay a sacred cow: coaching should NOT be confidential! If you are dating someone and you go to their Social Profile, you want to see your name there! You don’t want to be a secret. Clients and coaches should always be public about their relationship.
Coaching is NOT an intervention for problems. We have to stop pitching to people’s pains and problems. Would you approach a potential romantic partner with “I can solve your loneliness problem?”
BIG ONE: YOU CAN NOT NEED CLIENTS.
NEEDY PEOPLE MAKE TERRIBLE INTIMATE PARTNERS and everybody knows it.
I am just getting started. Join my call to learn more.
OPEN FULL ARTICLE