Linda Naiman is founder of Creativity at Work, an innovation consultancy specializing in arts-based learning and design thinking approaches to building creativity, leadership and innovation capabilities in organizations. Linda brings a multi-disciplinary approach to learning and development based on her background as an artist and designer. She helps leaders and their teams develop the mindsets, skill sets and tool sets required to navigate ambiguity and complexity, take conceptual risks and improve their innovation outcomes. Organizations that have sought out Linda for her expertise include American Express, BASF, Intel, RBC, HSBC, and GE. Linda is co-author of Orchestrating Collaboration at Work and a columnist at Inc.com.
Linda’s first career was as a design consultant in marketing communications. A severe creative block led her to study creativity as a process for generating ideas—something she was never taught during six years of study at art and design schools. However she was taught to be a multi-disciplinary thinker, and began to explore questions such as, “What is the connection between art and leadership?” and “What we can learn from art that we can apply to business?” This inquiry led to a newfound mission in 1995: To liberate creativity at work, and make life and work, a work of art.
Linda’s work has been documented or cited in several books including: Artful Creation: Learning Tales of Arts-in-Business (Darsø 2004), Artbased Approaches: A Practical Handbook to Creativity at Work (Chemi 2006), and Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Silverman 2006). She has been featured in The Vancouver Sun, The Globe and Mail, Profitguide.com, and Canadian Business Magazine. In 2011, IBM recognized Linda as a creative leader in business.
Linda is based in Vancouver BC and serves on the board of directors of The Vancouver Biennale, a non-profit charitable organization that exhibits great art in public space.
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Session length: 90 minutes
The World Economic Forum says we are in the midst of the Fourth Industrial Revolution, which includes developments in artificial intelligence, machine learning, robotics and biotechnology, all of which are predicted to disrupt business models and jobs over the next few years.
Will the rise of AI and Robots put your company —or your clients —at risk or make you more competitive? How will you and your clients face disruption and flourish in this brave new world? This session will examine Design Thinking as a strategy for innovation, and for making yourself future-proof.
Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. You don’t have to be a designer to think like one.
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer). Learn how major companies are embracing design thinking as a strategy for innovation, and business growth, and how you can integrate it in your coaching practice.
Session length: 90 minutes
Disruptive innovations are creating new industries, business models, and destroying old ones. Forrester forecasts that cognitive technologies such as robots, artificial intelligence (AI), machine learning, and automation will replace 16 percent of US jobs, while the equivalent of 9 percent of jobs will be created — a net loss of 7 percent of US jobs by 2025.
How will you leverage creativity and innovation in your business to deliver value that meets the needs of your customers? How will you help your clients do the same? Design Thinking is an approach that is had been gaining currency in business over the past 10 years. When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.
Design thinking succeeds when it finds ideal solutions based on the real needs of real people. In a recent Harvard Business Review article on the evolution of design thinking, Jon Kolko noted, “People need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable”.
Design is empathic, and thus implicitly drives a more thoughtful, human approach to business." When done well, human centered design enhances the user experience at every touch point, and fuels the creation of products and services that deeply resonate with customers.
You can design the way you lead, manage, create and innovate. The design way of thinking can be applied to systems, procedures, protocols, customer/user experiences — and coaching! You don’t have to be a designer to think like one. While learning to be a good designer takes years, you can think like a designer and design the way you lead, manage, create and innovate.
This webinar will introduce Design Thinking frameworks and take you step by step through the process to give you a basic understanding of the way it works and how you can integrate Design Thinking in your coaching. Design thinking offers a structured framework for understanding and pursuing innovation in ways that contribute to organic growth and add real value to your customers. We will also explore the ways coaches work in design-led organizations.