Next Steps for WBECS: A Note From Our CEO, Marva Sadler

  • by Oleksii Abrosimov
  • Apr 17, 2019

Welcome to the new WBECS blog! It’s great to introduce more effective ways to communicate with our community. I’m excited for coaches to have another way to share thoughts and ideas.

Our blog represents a keystone of the new Coach-Created WBECS 2.0. We are consciously moving toward more co-created content as we work together to improve the global            standard of coaching.

I’m Marva Sadler – WBECS’ new CEO. Since I joined WBECS in December 2018, I have spent time learning from our founder, Ben Croft, the WBECS Team and our coaching community. What was already an impressive professional network continues to go from strength to strength. I am proud to be a part of it and excited for what’s to come.

The WBECS World Tour

Last year, Ben and the WBECS team embarked on a World Tour spanning 5 continents. The aim was to understand your expectations of WBECS. We surveyed over 4,000 professional coaches. We also held over 20 focus groups with coaches from a variety of focused geographies. We’re passionate about speaking to a diverse range of coaching professionals to help us identify challenges coaches are facing around the globe.

The World Tour has already had a tremendous impact on our approach, including:

  • More innovation, diversity, new faces and new topics with a focus on coaching industry trends
  • Focus on quality over quantity; high impact in every presentation
  • More information on our new summit speakers and experts
  • More application of core concepts (live coaching demos, coach-led Q&A Sessions, panel discussions and opportunities to network)
  • Deeper dives with individual coaching experts
  • New ways to increase community engagement
  • More “speaking with” you, instead of “talking at” you

You will have an opportunity to experience these new initiatives during our highly-anticipated Pre-Summit starting in late May 2019.

The Next Chapter

These changes, the blog, and the Coach-Created movement are laying the foundation of WBECS 2.0 – the next phase in our business. In the spirit of true co-creation, we aim to understand your needs and desires at an even deeper level, so that we can better support you in becoming the coach you always wanted to be.

2019 is shaping up to be our most successful year yet, and we’re so happy to have you with us.

I’m delighted to continue to get to know you. Thank you so much for the warm welcome.

Here’s to a brand-new era of WBECS. We hope you are as excited as we are.


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Oleksii Abrosimov

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