Identify your “Why”: Welcoming you to the WBECS Blog

  • by WBECS Team
  • Feb 04, 2019

Welcome to the first installment of the WBECS blog – your new online home to find everything you need to transform your coaching skills, expand your mindset and connect with the world’s biggest community of professional coaches.

Through this platform, we’re going to inspire you on a regular basis to stay motivated and grow your practice by enriching your resources and sparking ideas. You’ll get access to the latest industry tips and trends, expert articles, exclusive interviews and more to help you become the best coach you can be.

Let’s kick things off with a question

Today, we want to begin by addressing one of the most important questions we need to ask ourselves not just in business but in life…why do we do what we do?

As human beings, we are meaning-seeking creatures. Nothing is more fulfilling than getting up in the morning with a clear sense of passion and purpose and knowing that the work we want to do matters in this world.

As logical as this sounds, Simon Sinek, author of the New York Times bestseller Start With Why, has found that only very few people or companies can clearly articulate this purpose or core belief from which they operate.

“All organizations start with WHY, but only the great ones keep their WHY clear year after year.”  – Simon Sinek

When was the last time you asked yourself why you do what you do?

Last year, the WBECS team asked themselves that very question, and even wrote a song about it (!), during our annual retreat in Croatia.

The Origins of WBECS

First, let’s journey back even further. In 2008, our founder Benjamin Croft started the World Business & Executive Coach Summit (WBECS) from the core belief that, as coaches, we have the unique power to add value to the world by bringing out the best of human potential.

As coaches, we make it our life’s work to impact people for the better and for the long haul. We help our clients get unstuck from disruptive patterns, turn businesses on the edge of bankruptcy into profitable enterprises, and help heal marriages that are on the brink of divorce.

Through our passion and dedication, we don’t just affect the individual clients we work with. We create a ripple effect of transformation, potentially changing thousands, or even millions of lives in the process.

However, as important as our role is as stewards of change, our industry become incredibly saturated, and, to this day, is still largely unregulated.

This is why we’ve made it our mission at WBECS to raise the standard of our profession and provide the world’s best-possible education for professional coaches.

It’s our aim to help you become the best coach you can be, so you can maximize the value you bring to your clients and, as a result, truly make a meaningful difference.

Singing the song of success

Fast forward 10 years to the summer of 2018. The WBECS team spent 3 weeks together in beautiful Croatia, working, masterminding, envisioning, sailing, dancing, dolphin-spotting, and watching the exciting 2018 World Cup in which both our colleagues from the UK and Croatia were, of course, heavily invested.

Our values center around the power of community, putting people first and making the world a better place together. We also value our company culture, which is why we make an effort each year to meet up with our fully remote-working team and have some quality time to reconnect with ourselves, each other and our purpose as a company.

Achieving this is no small task either, as WBECS is growing at lightning speed, with a team of over 30 people from 12 different countries.

One particular, balmy evening, we were given a challenge: to create a piece of entertainment. We wrote a song together called Why we do what we do in which the verses were written based on real-life testimonials received from you, our coaching community.

The song served as a reminder to all of us, of our “why”. It’s the lives that we are changing through every training program we create. That is why we do what we do. We are effecting positive change, and that is ultimately what drives us forward.

The best is yet to come – for us and for you

With a renewed sense of purpose, we moved forward into one of our most successful years to date, and we hope to ignite the same within you. We will soon be kicking off our 2019 WBECS Pre-Summit – a free taster of what to expect during our Full Summit event in the Fall.

So, we invite you to stay tuned as we continue to bring you valuable insights, transformative tools and game-changing programs to help elevate you as a coach and do more of the important work you came into this world to do.

Share your “Why” with us

Now, it’s your turn. We’d love to hear from you!

Tell us: what is YOUR “why” as a coach? Why does coaching light you up, fulfill you and fuels you with passion?

Let us know in the comments!


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