“Everyone needs a coach,” said Bill Gates during his Ted Talk. “We all need people who give us feedback. This is how we improve.”1
This is the key fundamental of any coaching initiative. Leaders are usually the ones giving the feedback; they so rarely have the chance to receive any themselves. Plus, when the client is too close to something, it’s difficult to critique it objectively.
A coach acts as an impartial problem-solver. You will enable the client to identify exactly where the problems lie by highlighting what triggers them. By implementing the coaching tools you have acquired on your journey, you can help to resolve recurring issues for good, clearing the way for efficiency and creativity to flow much easier. The value of that can be extraordinary.
Companies Are Recognising the Benefits of Coaching
Studies have shown that the return on investment (ROI) for organizations from Executive Coaching can be as high as 5000% in some cases.2 Business leaders are realising all the time how transformative coaching can be. The initial outlay is far outweighed by the potential revenue it can generate.
Criticism vs Feedback
Of course, there is a fine line between positive and negative evaluation of the facts. A great coach always knows the safest way to walk it.
To criticise is to dwell on the past, assigning blame and enforcing guilt. Feedback looks forward rather than backwards. It’s about assessing things as they currently stand, acknowledging what is working, and coming up with constructive solutions for what isn’t.
Judgement is a waste of time and energy for all involved. The client did the best they could with what they had at the time. The past cannot be changed, but the future can be improved. You are there to enhance efficiency, prevent loss of revenue, and increase productivity. Well-constructed feedback is a bridge to those outcomes.
Paint a Picture of the Future
If Bill Gates, founder of one of the biggest technology companies in history, can recognise that ‘everybody needs a coach’, your clients shouldn’t need much persuading. Whether they’re top-level directors or small business owners, all you need to do is create a vision of how their world will change for the better. Show them how their lives will be easier. Demonstrate how just a few small changes will have the money rolling in. Do this and your clients will soon appreciate why everybody needs a coach.
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